rom November 7th to 13th, 2025, Azerbaijan Tourism Board (ATB) hosted a familiarization trip for 10 leading travel companies from Belarus, introducing them to Azerbaijan’s key destinations and hospitality offerings. 

Focused on promoting winter tourism, the visit highlighted Azerbaijan’s two key ski resorts - Tufandag and Shahdag. The program was organized to deepen tourism cooperation, strengthen business connections, and highlight the country’s growing potential across culture, wellness, and winter tourism. 

Throughout the journey, participants explored Baku, Gabala, Basqal, Gusar, and Guba, experiencing Azerbaijan’s rich cultural heritage, scenic landscapes, and diverse hotel infrastructure. 

The trip concluded with B2B meetings that brought together Belarusian participants and more than 40 representatives of the local tourism sector, paving the way for new partnerships and future collaborations. 

It should be noted that from January to October 2025, 23,229 visitors arrived in Azerbaijan from Belarus, marking a 3% increase compared to the same period last year.